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1. You personalize your brand Engaging with customers allows you to control the flow of the conversation. If they ask for clarification on an upcoming sale, you can give it to them. If you thank them for taking the time to promote your brand, you can choose how you want to engage. It’s all a great way to show your …
Part of owning a successful business is being able to make sound decisions–for the good of your employees as well as for the future of your company. Your business thrives in a positive, supportive atmosphere, and if you aren’t able to make the decisions necessary to get you to these goals, you’re going to suffer financially as well as emotionally. But solving business-related …
As we draw closer to Thanksgiving, ads for the upcoming shopping season can be seen everywhere: From the mall to the grocery store, it seems there’s always a reminder that the holidays are sneaking up on you, and your window of opportunity nabbing the best gifts is closing. But whether you’re the type who wants to go out and get all the best products …
If you’ve ever posted an update on a blog (or even thought of starting a blog!), then you’ve probably thought about how you would like to address your audience. Unless you’re writing your own personal diary, it’s absolutely necessary to figure out your writing voice—because how you appeal to your readers will have a direct effect on who chooses to …
We’ve talked in the past about how a company can use social media to improve business: From keeping your existing customers happy through regular updates and promotional offers, to creating and promoting valuable content to draw in new customers, social media can be one of the most powerful tools in a small business owner’s toolbox. But that’s just one way …
You’ve probably heard the phrases “personal brand” or “brand identity” before. But what exactly do they mean? How does someone put forth a brand identity or a personal brand, and how does it affect your business? In this Back to Basics, we’ll talk a bit about managing your personal brand. With a few easy-to-understand tips, you’ll know exactly what these …
Here at Internet Local Listings, we focus on helping our small business clients with all of their online marketing needs—social media, websites, and managing local listings for a variety of business directories. This is an important part of your small business marketing plan, because being seen online is integral to your success as a business in the modern marketplace. And, …
It’s a tough world out there for small business bloggers, especially new bloggers new to the game. Don’t make it tougher on yourself by making this mistake.
While there are tried-and-true methods to growing your social media following and keeping your customers connected through social media, sometimes your efforts seem to stagnate. Maybe you hit a stride of nice growth, but then discovered that it plateaued. Or maybe you’ve been on a steady climb, and still see growth happening, but really want to push your social media presence …
If you’ve been keeping up with our blog posts, you know that we strongly advocate starting a blog of your own. The fact is, if you want to see your website ranking higher in search engines, then you need to be contributing regular, fresh, high-quality content to your site to stay in Google’s good graces. But it doesn’t just help …
