google-mobile-update

A Guide to Google’s 4/21/15 Mobile Update

Come April 21st, Google is integrating mobile-friendliness into its algorithm as a ranking signal. This means that, in order for your site to continue ranking on the first page, it will have to be deemed mobile-friendly by Google. But why is Google choosing to do this now? What does this mean for small business owners? And how can you be …

illdesignA Guide to Google’s 4/21/15 Mobile Update
back-to-basics-29-1

Back to Basics #29: Getting the Most out of Facebook

So you’ve made your Facebook page. You’re doing your best to make sure people “like” you and share your content with their friends. But are you doing everything you can to get the most out of Facebook? If you feel like you’re not getting the results you want, then perhaps your strategy could use a little tweaking. Well, we’ve got …

Internet Local ListingsBack to Basics #29: Getting the Most out of Facebook
video-marketing-plan

Should Videos be a part of your Marketing Strategy?

A cat runs across a room and slides easily into a box that had, up until a second ago, seemed impossibly small for the fat feline to squeeze into. The cat and the box hurdle across the floor and collide into a nearby wall with a thump. But, to your surprise, the cat is not hurt. In fact, it seems happy. It …

Internet Local ListingsShould Videos be a part of your Marketing Strategy?
back-to-basics-28

Back to Basics #28: Getting the Most Out of Twitter

How many followers do you have on Twitter? Do you talk with other people on a daily basis? Do you get people clicking through to your website or your blog? If you’re feeling a little lonely in the follower department and haven’t really seen any new traffic to your site, you’re probably feeling a little frustrated. But don’t despair–this doesn’t …

Internet Local ListingsBack to Basics #28: Getting the Most Out of Twitter
social-media-trends-in-2015

New Social Media Trends You’ll See in 2015

As the year 2014 draws to a close, many of us are looking forward to a nice, relaxing holiday. And it’s well deserved–2014 was a busy year for us! But for marketers? Marketers tend to struggle with letting their brains completely relax, and so are already looking ahead to 2015 and analyzing social media trends to figure out how to …

Internet Local ListingsNew Social Media Trends You’ll See in 2015
back-to-basics-27

Back to Basics #27: Keeping Up with Seasonal Demands

Every year, when the holiday season rolls around, businesses large and small alike scramble to keep up with the increased demand for products. Whether they have to hire new seasonal workers or they simply have to carry extra products to ensure they meet demand, small businesses are often stretched thin and the owners are stressed. It’s already December, so by …

Internet Local ListingsBack to Basics #27: Keeping Up with Seasonal Demands
the-importance-of-visual-content

The Importance of Visual Content

As a small business owner, marketer, and website owner, you have to wear a lot of hats. You have to produce your products, deliver great customer service on a daily basis, and ensure you keep up with marketing techniques so you can effectively promote your brand. But unfortunately, in today’s intensely competitive online world, it’s not enough to simply have …

Internet Local ListingsThe Importance of Visual Content
improving-decision-making-skills-in-the-workplace

Back to Basics #26: Improving Decision-Making Skills

As part of our regular back to basics series, last week, we talked about problem-solving in the workplace. This week, we’d like to expand on that and talk a bit about decision-making skills that you’ll need as a small business owner. Being able to make sound decisions for yourself and for your employees is a skill you can’t afford to …

Internet Local ListingsBack to Basics #26: Improving Decision-Making Skills