company-reviews

Is It Unethical to Purchase Reviews and Endorsements?

If you’ve ever wondered where to grab dinner, which doctor to choose, or which stores carry the best kind of artisan bookends, you’ve probably done a Google search. And, depending on which results show up, you’ll see that there are at least a few local businesses with stars next to their names—the stars representing ratings and reviews. In the past, …

Internet Local ListingsIs It Unethical to Purchase Reviews and Endorsements?
dealing-with-bad-reviews

Back to Basics #14: How to Deal with Bad Reviews

It happens to the best of us: At some point in your small business career, you’re going to get a negative review. Even if you try to make every business decision with the customer’s needs in mind, and even if you strive to ensure 100% customer satisfaction every day you’re open for business, someone will still find something to complain …

Internet Local ListingsBack to Basics #14: How to Deal with Bad Reviews