Here at Internet Local Listings, we focus on helping our small business clients with all of their online marketing needs—social media, websites, and managing local listings for a variety of business directories. This is an important part of your small business marketing plan, because being seen online is integral to your success as a business in the modern marketplace. And, …
Back to Basics #20: How to Build a PR Strategy as a Local Business
An important part of running your small business is to make sure that you have a strong PR strategy in place. PR stands for public relations, and it is an integral part of defining your target market and reaching them in a positive and effective manner. It’s impossible nowadays to run a business and a marketing campaign without considering your …
Back to Basics #10: 3 Things You Need to Know About Local Marketing for Small Businesses
Welcome back to another Back to Basics post! In this article, we’re going to talk a bit about a few simple things small businesses need to know about local marketing success. When a brand is competing on a local level, it doesn’t need to focus on the same things that a national brand does. This much is probably obvious, but …