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Below you'll find a list of all posts that have been tagged as “marketing strategies”
You’ve probably seen articles about social media fails: Someone posts to the wrong account; a nationally-known company goes on a seemingly drunken rant during a national sports event (turns out, though, that it was a stunt!—some say it’s brilliant; others still don’t believe it was planned); or a business accidentally copies and pastes a pornographic image as a response to …
Small business marketing is a tricky thing to get the hang of: Small business owners often struggle knowing when or how often to post updates on social media; what to post about or how to gather content ideas; or even when to start blogging or how to connect with potential readers. It can be overwhelming, to be sure, especially when …
Welcome back to another Back to Basics post! In this article, we’re going to talk a bit about a few simple things small businesses need to know about local marketing success. When a brand is competing on a local level, it doesn’t need to focus on the same things that a national brand does. This much is probably obvious, but …
If you’ve never heard the saying “Content is King” then you’d better get used to hearing it now! When you run your own website, the best way to keep your clients up to date and to keep the search engines happy is to post new blog articles. Frequently. Now, you may be thinking to yourself that you’re not a …
2014 is already almost half over. We’re quickly heading into summer, and with that change come a different set of goals and priorities for business owners. Whether you own a contracting business or a salon, your summer advertising is going to have to change to better accommodate your clients and customers! For many small businesses, the budget available for …
