As the year 2014 draws to a close, many of us are looking forward to a nice, relaxing holiday. And it’s well deserved–2014 was a busy year for us! But for marketers? Marketers tend to struggle with letting their brains completely relax, and so are already looking ahead to 2015 and analyzing social media trends to figure out how to …
Working Effectively with Internet Marketing Experts
So you’ve hired internet marketing experts to take over the marketing strategy for your small business. You’re excited to see results and you’ve already begun paying for your marketing team to begin the work. You check your rankings the next day, and it seems that you haven’t moved up at all. You check again after a week, and things still …
Why Small Business Marketing is Essential in 2014 and Beyond
Getting the word out about your business has always been your top priority. As a small business owner, you already understand how important marketing is—whether it’s word of mouth, fliers, direct marketing, or running local advertising campaigns, you know that you have to get the word out or your numbers suffer. But what many small business owners don’t take into …
Mobile Marketing Tips for Small Businesses
Today more than ever, it’s important for small businesses to optimize their websites for mobile access. According to statistics released by Strategy Analytics, as of 2012, more than one billion people used smart phones to access the internet. But to be brutally honest, sites that aren’t optimized for mobile devices load slowly and look terrible—and smart phone users immediately leave …
Back to Basics #7: Website Rank
Note: If you’re an internet marketing expert, this post will probably not be of much help to you. But you can feel free to check out our other marketing tips and tricks here, or learn about our internet marketing services here. If you’re a beginner, we welcome you to read our Back to Basics series to learn more about internet advertising and small business marketing. And be …
Internet Local Listings Announces Website Add-On for Clients
Internet Marketing Company Offers Small Businesses Affordable Website Solutions Santa Ana, CA: Internet Local Listings, an online marketing and advertising company, announced the addition of free websites to their basic SEO package late last week. The simple website includes a customizable template, hosting, and domain name purchase, and was created specifically with small businesses in mind. Many local business owners need …
Is Word of Mouth Marketing Still Effective?
In today’s busy, online-centric world, you hear a lot about how social media is the answer to everything: more traffic to your website, more phone calls to your business, and more customers purchasing your products and services. As a small business owner, you don’t have a lot of extra money to spend on complicated advertising campaigns. While larger businesses have …
Developing Successful Social Media Strategies
When you own a small business, developing successful social media strategies is probably one of the last things on your mind. Dollars and cents matter to you, and spending money on marketing is expensive. Plus, who has the time to spend updating social media sites? Facebook, Twitter, LinkedIn… it seems there’s always a new site to join, and on top …
Back to Basics #4: Why Your Company Needs a Digital Marketing Firm
It used to be that a company could place an ad in the Yellowpages or the newspaper and almost immediately see their marketing efforts paying off. But those days have drawn to a close. In order to keep up with marketing in 2014 and beyond, you need to get your business online. Websites allow customers to find services and products …
3 Easy Google Ranking Factors to Implement on Your Website
Learning to market your own website can seem like an extremely daunting task, particularly if you’re new to being online. But there’s no need to worry. All it takes is learning a few easy tricks and you’ll start seeing improvement on your site’s ranking. So what’s the easiest way to improve your site’s ranking without spending a fortune? By learning …
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