As the year 2014 draws to a close, many of us are looking forward to a nice, relaxing holiday. And it’s well deserved–2014 was a busy year for us! But for marketers? Marketers tend to struggle with letting their brains completely relax, and so are already looking ahead to 2015 and analyzing social media trends to figure out how to …
Back to Basics #18: When Should You Automate Updates?
We’ve talked before about how you can take a load off your shoulders by scheduling your social media and blog updates. But, as with any automated services, there’s a point where you need to draw the line. Your followers and fans don’t want to interact with a robot, after all—they’re there because they enjoy what YOU have to offer. So …
Why Small Business Marketing is Essential in 2014 and Beyond
Getting the word out about your business has always been your top priority. As a small business owner, you already understand how important marketing is—whether it’s word of mouth, fliers, direct marketing, or running local advertising campaigns, you know that you have to get the word out or your numbers suffer. But what many small business owners don’t take into …
Back to Basics #6: Why Small Business Listings are Essential for Local Businesses
Note: If you’re an internet marketing expert, this post will probably not be of much help to you. But you can feel free to check out our other marketing tips and tricks here, or learn about our internet marketing services here. If you’re a beginner, we welcome you to read our Back to Basics series to learn more about internet advertising and small business …
5 Best Benefits of Social Media Marketing
Has your company been planning a social media marketing campaign? Do you already have a campaign running? Whether you’re a small business with a small budget, or a medium-sized business looking to invest more in a marketing campaign, social media is an integral part of your advertising approach. If you’re on the fence about utilizing social media, here are the …