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By now, you’ve probably read a number of articles about how you, as a small business owner, can learn how to do SEO to benefit your own business. You may have read about how important it is to be on Twitter or Facebook; you probably saw studies claiming that a specific keyword density is key to ranking well; you may …
At Internet Local Listings, we regularly work with our clients to provide the best internet marketing services at affordable prices. We primarily work with small businesses, and as such, we understand the importance of enhancing local listings. Small businesses receive most of their customers from the surrounding local area, and many of these customers search for a business online before …
It happens to the best of us: At some point in your small business career, you’re going to get a negative review. Even if you try to make every business decision with the customer’s needs in mind, and even if you strive to ensure 100% customer satisfaction every day you’re open for business, someone will still find something to complain …
Whether you really enjoyed your service or really hated it, chances are that you’ve left a review for a company before. Believe it or not, these reviews (even the bad ones!) can actually help a company in multiple ways: Reviews not only help a business gain visibility and credibility on the internet, but it also gives the owners a chance …
It’s a question a lot of small business owners have: Why am I not showing up on Google? You’ve made sure you’re listed on all the major business listings, you’ve optimized your posts and images, and you’re still not seeing your name pop up at the beginning of the results. What gives? Unfortunately, Google is slow at crawling, indexing, and …
You’ve probably seen articles about social media fails: Someone posts to the wrong account; a nationally-known company goes on a seemingly drunken rant during a national sports event (turns out, though, that it was a stunt!—some say it’s brilliant; others still don’t believe it was planned); or a business accidentally copies and pastes a pornographic image as a response to …
In other Back to Basics posts, we’ve talked about the importance of SEO, how to implement simple SEO techniques on your site, and how to best work with an internet marketing company to ensure you’re getting the most bang for your buck. Something we haven’t gone into much depth about, however, is SEO hosting. SEO hosting is basically a …
As we’ve discussed in previous articles, it’s absolutely necessary that your small business is listed consistently, clearly, and correctly across the internet. In order for your customers to find your store (or at least obtain your contact info if you work from a private address), they must be able to find your business listing on every search engine. If some …
Small business marketing is a tricky thing to get the hang of: Small business owners often struggle knowing when or how often to post updates on social media; what to post about or how to gather content ideas; or even when to start blogging or how to connect with potential readers. It can be overwhelming, to be sure, especially when …
If you’ve put the time and effort into SEO practices such as blogging, listing your store in directories, and promoting your store on social media, then you know how important it is to keep track of your progress. You need to see if your efforts are paying off, after all—why waste energy and perhaps even money if you don’t see any …
