As we’ve discussed in previous articles, it’s absolutely necessary that your small business is listed consistently, clearly, and correctly across the internet. In order for your customers to find your store (or at least obtain your contact info if you work from a private address), they must be able to find your business listing on every search engine. If some …
Back to Basics #11: 5 Small Business Marketing Ideas Anyone Can Do
Small business marketing is a tricky thing to get the hang of: Small business owners often struggle knowing when or how often to post updates on social media; what to post about or how to gather content ideas; or even when to start blogging or how to connect with potential readers. It can be overwhelming, to be sure, especially when …
Following Your Website’s Ranking Progress
If you’ve put the time and effort into SEO practices such as blogging, listing your store in directories, and promoting your store on social media, then you know how important it is to keep track of your progress. You need to see if your efforts are paying off, after all—why waste energy and perhaps even money if you don’t see any …
Working Effectively with Internet Marketing Experts
So you’ve hired internet marketing experts to take over the marketing strategy for your small business. You’re excited to see results and you’ve already begun paying for your marketing team to begin the work. You check your rankings the next day, and it seems that you haven’t moved up at all. You check again after a week, and things still …
Back to Basics #7: Website Rank
Note: If you’re an internet marketing expert, this post will probably not be of much help to you. But you can feel free to check out our other marketing tips and tricks here, or learn about our internet marketing services here. If you’re a beginner, we welcome you to read our Back to Basics series to learn more about internet advertising and small business marketing. And be …
Developing Successful Social Media Strategies
When you own a small business, developing successful social media strategies is probably one of the last things on your mind. Dollars and cents matter to you, and spending money on marketing is expensive. Plus, who has the time to spend updating social media sites? Facebook, Twitter, LinkedIn… it seems there’s always a new site to join, and on top …
Back to Basics #4: Why Your Company Needs a Digital Marketing Firm
It used to be that a company could place an ad in the Yellowpages or the newspaper and almost immediately see their marketing efforts paying off. But those days have drawn to a close. In order to keep up with marketing in 2014 and beyond, you need to get your business online. Websites allow customers to find services and products …
3 Easy Google Ranking Factors to Implement on Your Website
Learning to market your own website can seem like an extremely daunting task, particularly if you’re new to being online. But there’s no need to worry. All it takes is learning a few easy tricks and you’ll start seeing improvement on your site’s ranking. So what’s the easiest way to improve your site’s ranking without spending a fortune? By learning …
Back to Basics: What is SEO?
This is the first post in the “Back to Basics” series. To stay caught up on posts, follow our blog and posts will be sent directly to your inbox! If you’ve been following our blog, you’ve probably noticed that we talk a lot about search engine marketing and optimization. And while that notion is easy to grasp, some of the …