We’ve talked before about how you can take a load off your shoulders by scheduling your social media and blog updates. But, as with any automated services, there’s a point where you need to draw the line. Your followers and fans don’t want to interact with a robot, after all—they’re there because they enjoy what YOU have to offer. So …
Why Small Business Marketing is Essential in 2014 and Beyond
Getting the word out about your business has always been your top priority. As a small business owner, you already understand how important marketing is—whether it’s word of mouth, fliers, direct marketing, or running local advertising campaigns, you know that you have to get the word out or your numbers suffer. But what many small business owners don’t take into …
How to Increase Customer Engagement for Your Small Business
If you’re a small business owner, there’s a big chance you’ve heard the term “customer engagement.” Depending on your level of experience in managing an online storefront, you may not have a clear picture of what it means to have customers “fully” engaged. To some business owners, a highly-engaged customer simply means someone who visits your store—whether in person or online—and …