While there are tried-and-true methods to growing your social media following and keeping your customers connected through social media, sometimes your efforts seem to stagnate. Maybe you hit a stride of nice growth, but then discovered that it plateaued. Or maybe you’ve been on a steady climb, and still see growth happening, but really want to push your social media presence …
5 Tips to Improve Your Social Media Strategy
You’ve probably seen articles about social media fails: Someone posts to the wrong account; a nationally-known company goes on a seemingly drunken rant during a national sports event (turns out, though, that it was a stunt!—some say it’s brilliant; others still don’t believe it was planned); or a business accidentally copies and pastes a pornographic image as a response to …
Back to Basics #8: Social Media Trends: Do Small Businesses Need to Keep Up?
Small business owners: Are you tired of hearing about the importance of social media? Have you started up a Facebook page or Twitter account and decided that it’s just too much effort for too little payoff? Well, you’re not alone. Many small business owners feel that social media trends don’t offer a lot for their companies—what’s popular today might be …
Back to Basics #2: What is Social Media?
Note: If you’re a social media expert, this post will probably not be of much help to you. But you can feel free to check out our other marketing tips and tricks here, or learn about our internet marketing services here. Want more beginner tips? Read Back to Basics #1: What is SEO? And be sure to follow our blog for …
How to Increase Customer Engagement for Your Small Business
If you’re a small business owner, there’s a big chance you’ve heard the term “customer engagement.” Depending on your level of experience in managing an online storefront, you may not have a clear picture of what it means to have customers “fully” engaged. To some business owners, a highly-engaged customer simply means someone who visits your store—whether in person or online—and …