So you’ve hired internet marketing experts to take over the marketing strategy for your small business. You’re excited to see results and you’ve already begun paying for your marketing team to begin the work. You check your rankings the next day, and it seems that you haven’t moved up at all. You check again after a week, and things still …
Back to Basics #8: Social Media Trends: Do Small Businesses Need to Keep Up?
Small business owners: Are you tired of hearing about the importance of social media? Have you started up a Facebook page or Twitter account and decided that it’s just too much effort for too little payoff? Well, you’re not alone. Many small business owners feel that social media trends don’t offer a lot for their companies—what’s popular today might be …
Back to Basics #5: Blogging for Beginners
If you’ve never heard the saying “Content is King” then you’d better get used to hearing it now! When you run your own website, the best way to keep your clients up to date and to keep the search engines happy is to post new blog articles. Frequently. Now, you may be thinking to yourself that you’re not a …
3 Easy Google Ranking Factors to Implement on Your Website
Learning to market your own website can seem like an extremely daunting task, particularly if you’re new to being online. But there’s no need to worry. All it takes is learning a few easy tricks and you’ll start seeing improvement on your site’s ranking. So what’s the easiest way to improve your site’s ranking without spending a fortune? By learning …
Back to Basics: What is SEO?
This is the first post in the “Back to Basics” series. To stay caught up on posts, follow our blog and posts will be sent directly to your inbox! If you’ve been following our blog, you’ve probably noticed that we talk a lot about search engine marketing and optimization. And while that notion is easy to grasp, some of the …