You’ve probably seen articles about social media fails: Someone posts to the wrong account; a nationally-known company goes on a seemingly drunken rant during a national sports event (turns out, though, that it was a stunt!—some say it’s brilliant; others still don’t believe it was planned); or a business accidentally copies and pastes a pornographic image as a response to …
Back to Basics #8: Social Media Trends: Do Small Businesses Need to Keep Up?
Small business owners: Are you tired of hearing about the importance of social media? Have you started up a Facebook page or Twitter account and decided that it’s just too much effort for too little payoff? Well, you’re not alone. Many small business owners feel that social media trends don’t offer a lot for their companies—what’s popular today might be …
Is Word of Mouth Marketing Still Effective?
In today’s busy, online-centric world, you hear a lot about how social media is the answer to everything: more traffic to your website, more phone calls to your business, and more customers purchasing your products and services. As a small business owner, you don’t have a lot of extra money to spend on complicated advertising campaigns. While larger businesses have …
Back to Basics #2: What is Social Media?
Note: If you’re a social media expert, this post will probably not be of much help to you. But you can feel free to check out our other marketing tips and tricks here, or learn about our internet marketing services here. Want more beginner tips? Read Back to Basics #1: What is SEO? And be sure to follow our blog for …
5 Best Benefits of Social Media Marketing
Has your company been planning a social media marketing campaign? Do you already have a campaign running? Whether you’re a small business with a small budget, or a medium-sized business looking to invest more in a marketing campaign, social media is an integral part of your advertising approach. If you’re on the fence about utilizing social media, here are the …
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