In other Back to Basics posts, we’ve talked about the importance of SEO, how to implement simple SEO techniques on your site, and how to best work with an internet marketing company to ensure you’re getting the most bang for your buck. Something we haven’t gone into much depth about, however, is SEO hosting. SEO hosting is basically a …
Back to Basics #11: 5 Small Business Marketing Ideas Anyone Can Do
Small business marketing is a tricky thing to get the hang of: Small business owners often struggle knowing when or how often to post updates on social media; what to post about or how to gather content ideas; or even when to start blogging or how to connect with potential readers. It can be overwhelming, to be sure, especially when …
Working Effectively with Internet Marketing Experts
So you’ve hired internet marketing experts to take over the marketing strategy for your small business. You’re excited to see results and you’ve already begun paying for your marketing team to begin the work. You check your rankings the next day, and it seems that you haven’t moved up at all. You check again after a week, and things still …
Back to Basics #5: Blogging for Beginners
If you’ve never heard the saying “Content is King” then you’d better get used to hearing it now! When you run your own website, the best way to keep your clients up to date and to keep the search engines happy is to post new blog articles. Frequently. Now, you may be thinking to yourself that you’re not a …
Back to Basics #4: Why Your Company Needs a Digital Marketing Firm
It used to be that a company could place an ad in the Yellowpages or the newspaper and almost immediately see their marketing efforts paying off. But those days have drawn to a close. In order to keep up with marketing in 2014 and beyond, you need to get your business online. Websites allow customers to find services and products …
Back to Basics: What is SEO?
This is the first post in the “Back to Basics” series. To stay caught up on posts, follow our blog and posts will be sent directly to your inbox! If you’ve been following our blog, you’ve probably noticed that we talk a lot about search engine marketing and optimization. And while that notion is easy to grasp, some of the …