Welcome back to another Back to Basics post! In this article, we’re going to talk a bit about a few simple things small businesses need to know about local marketing success. When a brand is competing on a local level, it doesn’t need to focus on the same things that a national brand does. This much is probably obvious, but …
Working Effectively with Internet Marketing Experts
So you’ve hired internet marketing experts to take over the marketing strategy for your small business. You’re excited to see results and you’ve already begun paying for your marketing team to begin the work. You check your rankings the next day, and it seems that you haven’t moved up at all. You check again after a week, and things still …
Why Small Business Marketing is Essential in 2014 and Beyond
Getting the word out about your business has always been your top priority. As a small business owner, you already understand how important marketing is—whether it’s word of mouth, fliers, direct marketing, or running local advertising campaigns, you know that you have to get the word out or your numbers suffer. But what many small business owners don’t take into …
Back to Basics #8: Social Media Trends: Do Small Businesses Need to Keep Up?
Small business owners: Are you tired of hearing about the importance of social media? Have you started up a Facebook page or Twitter account and decided that it’s just too much effort for too little payoff? Well, you’re not alone. Many small business owners feel that social media trends don’t offer a lot for their companies—what’s popular today might be …
Mobile Marketing Tips for Small Businesses
Today more than ever, it’s important for small businesses to optimize their websites for mobile access. According to statistics released by Strategy Analytics, as of 2012, more than one billion people used smart phones to access the internet. But to be brutally honest, sites that aren’t optimized for mobile devices load slowly and look terrible—and smart phone users immediately leave …
Back to Basics #7: Website Rank
Note: If you’re an internet marketing expert, this post will probably not be of much help to you. But you can feel free to check out our other marketing tips and tricks here, or learn about our internet marketing services here. If you’re a beginner, we welcome you to read our Back to Basics series to learn more about internet advertising and small business marketing. And be …
Internet Local Listings Announces Website Add-On for Clients
Internet Marketing Company Offers Small Businesses Affordable Website Solutions Santa Ana, CA: Internet Local Listings, an online marketing and advertising company, announced the addition of free websites to their basic SEO package late last week. The simple website includes a customizable template, hosting, and domain name purchase, and was created specifically with small businesses in mind. Many local business owners need …
Back to Basics #6: Why Small Business Listings are Essential for Local Businesses
Note: If you’re an internet marketing expert, this post will probably not be of much help to you. But you can feel free to check out our other marketing tips and tricks here, or learn about our internet marketing services here. If you’re a beginner, we welcome you to read our Back to Basics series to learn more about internet advertising and small business …
Is Word of Mouth Marketing Still Effective?
In today’s busy, online-centric world, you hear a lot about how social media is the answer to everything: more traffic to your website, more phone calls to your business, and more customers purchasing your products and services. As a small business owner, you don’t have a lot of extra money to spend on complicated advertising campaigns. While larger businesses have …