So you’ve hired internet marketing experts to take over the marketing strategy for your small business. You’re excited to see results and you’ve already begun paying for your marketing team to begin the work. You check your rankings the next day, and it seems that you haven’t moved up at all. You check again after a week, and things still …
Back to Basics #8: Social Media Trends: Do Small Businesses Need to Keep Up?
Small business owners: Are you tired of hearing about the importance of social media? Have you started up a Facebook page or Twitter account and decided that it’s just too much effort for too little payoff? Well, you’re not alone. Many small business owners feel that social media trends don’t offer a lot for their companies—what’s popular today might be …
Is Word of Mouth Marketing Still Effective?
In today’s busy, online-centric world, you hear a lot about how social media is the answer to everything: more traffic to your website, more phone calls to your business, and more customers purchasing your products and services. As a small business owner, you don’t have a lot of extra money to spend on complicated advertising campaigns. While larger businesses have …
Developing Successful Social Media Strategies
When you own a small business, developing successful social media strategies is probably one of the last things on your mind. Dollars and cents matter to you, and spending money on marketing is expensive. Plus, who has the time to spend updating social media sites? Facebook, Twitter, LinkedIn… it seems there’s always a new site to join, and on top …
3 Easy Google Ranking Factors to Implement on Your Website
Learning to market your own website can seem like an extremely daunting task, particularly if you’re new to being online. But there’s no need to worry. All it takes is learning a few easy tricks and you’ll start seeing improvement on your site’s ranking. So what’s the easiest way to improve your site’s ranking without spending a fortune? By learning …
5 Best Benefits of Social Media Marketing
Has your company been planning a social media marketing campaign? Do you already have a campaign running? Whether you’re a small business with a small budget, or a medium-sized business looking to invest more in a marketing campaign, social media is an integral part of your advertising approach. If you’re on the fence about utilizing social media, here are the …