You’ve probably seen articles about social media fails: Someone posts to the wrong account; a nationally-known company goes on a seemingly drunken rant during a national sports event (turns out, though, that it was a stunt!—some say it’s brilliant; others still don’t believe it was planned); or a business accidentally copies and pastes a pornographic image as a response to …
Developing Successful Social Media Strategies
When you own a small business, developing successful social media strategies is probably one of the last things on your mind. Dollars and cents matter to you, and spending money on marketing is expensive. Plus, who has the time to spend updating social media sites? Facebook, Twitter, LinkedIn… it seems there’s always a new site to join, and on top …
Back to Basics #4: Why Your Company Needs a Digital Marketing Firm
It used to be that a company could place an ad in the Yellowpages or the newspaper and almost immediately see their marketing efforts paying off. But those days have drawn to a close. In order to keep up with marketing in 2014 and beyond, you need to get your business online. Websites allow customers to find services and products …
3 Easy Google Ranking Factors to Implement on Your Website
Learning to market your own website can seem like an extremely daunting task, particularly if you’re new to being online. But there’s no need to worry. All it takes is learning a few easy tricks and you’ll start seeing improvement on your site’s ranking. So what’s the easiest way to improve your site’s ranking without spending a fortune? By learning …
Back to Basics #2: What is Social Media?
Note: If you’re a social media expert, this post will probably not be of much help to you. But you can feel free to check out our other marketing tips and tricks here, or learn about our internet marketing services here. Want more beginner tips? Read Back to Basics #1: What is SEO? And be sure to follow our blog for …
Back to Basics: What is SEO?
This is the first post in the “Back to Basics” series. To stay caught up on posts, follow our blog and posts will be sent directly to your inbox! If you’ve been following our blog, you’ve probably noticed that we talk a lot about search engine marketing and optimization. And while that notion is easy to grasp, some of the …
5 Ways to Try New Marketing Strategies this Summer
2014 is already almost half over. We’re quickly heading into summer, and with that change come a different set of goals and priorities for business owners. Whether you own a contracting business or a salon, your summer advertising is going to have to change to better accommodate your clients and customers! For many small businesses, the budget available for …