Every year, when the holiday season rolls around, businesses large and small alike scramble to keep up with the increased demand for products. Whether they have to hire new seasonal workers or they simply have to carry extra products to ensure they meet demand, small businesses are often stretched thin and the owners are stressed. It’s already December, so by …
Back to Basics #22: Small Business Marketing for Local Storefronts
Here at Internet Local Listings, we focus on helping our small business clients with all of their online marketing needs—social media, websites, and managing local listings for a variety of business directories. This is an important part of your small business marketing plan, because being seen online is integral to your success as a business in the modern marketplace. And, …
If You’re a Small Business Blogger, Don’t Make This Mistake
It’s a tough world out there for small business bloggers, especially new bloggers new to the game. Don’t make it tougher on yourself by making this mistake.
Back to Basics #19: Digital Marketing for the Holidays
Ahh, you knew something like this was coming up soon. It’s October, which means that autumn decorations have been on the shelves since the 4th of July clearance rack cleared out (for Americans, anyway). Soon, you’ll see Thanksgiving decorations, and then come the December holidays—it’s all going to be Christmas and Hanukkah themes until it’s almost 2015. And let’s not …
Back to Basics #15: Do it Like a Small Business SEO Company
By now, you’ve probably read a number of articles about how you, as a small business owner, can learn how to do SEO to benefit your own business. You may have read about how important it is to be on Twitter or Facebook; you probably saw studies claiming that a specific keyword density is key to ranking well; you may …
Back to Basics #14: How to Deal with Bad Reviews
It happens to the best of us: At some point in your small business career, you’re going to get a negative review. Even if you try to make every business decision with the customer’s needs in mind, and even if you strive to ensure 100% customer satisfaction every day you’re open for business, someone will still find something to complain …
3 Reasons to Encourage Customer Reviews
Whether you really enjoyed your service or really hated it, chances are that you’ve left a review for a company before. Believe it or not, these reviews (even the bad ones!) can actually help a company in multiple ways: Reviews not only help a business gain visibility and credibility on the internet, but it also gives the owners a chance …
Working Effectively with Internet Marketing Experts
So you’ve hired internet marketing experts to take over the marketing strategy for your small business. You’re excited to see results and you’ve already begun paying for your marketing team to begin the work. You check your rankings the next day, and it seems that you haven’t moved up at all. You check again after a week, and things still …
Why Small Business Marketing is Essential in 2014 and Beyond
Getting the word out about your business has always been your top priority. As a small business owner, you already understand how important marketing is—whether it’s word of mouth, fliers, direct marketing, or running local advertising campaigns, you know that you have to get the word out or your numbers suffer. But what many small business owners don’t take into …
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